Peters Foods’ commercial director wanted a quick change graphics solution for when the marketing team are ready to launch the latest new product…

New food ranges are due to come out every 6 months and Big Message Media’s sister company Truckskinz provided that solution with their advertising systems, turning their trailers into highly visible advertising platforms.

TRUCKSKINZ fitted 40 skins to 20 brand new trailers in conjunction with Petit Forester and Print Sauce.

Peters wanted to advertise their own existing products and also some of their partner’s new products with brands like Heinz and Bisto.

TRUCKSKINZ digitally printed rip stop skins went down very well and a new chapter in the Peters Foods era was born.

After enquiring with the northern office of Big Message Media’s sister company Truckskinz, Adrian Bridges MD of Italian brand MINI DIVARNI was delighted with his new fleet of maxi mover vans fitted with the Truckskinz advertising system.

After having his systems fitted, Adrian explained, “The major bonus for us is the zero downtime and the flexibility to be able to change the graphics in one weekend if we bring out a new model or have a sale.” Image of MINI DIVARNI van.